Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Background
Audio Brand Management
Audio branding creates auditory uniqueness, while audio brand management directs and scales it into an impactful brand universe.
Audio Brand Management expands the perspective of audio branding: It ensures that the auditive brand identity is lived consistently and effectively across all touchpoints and brands throughout the entire brand ecosystem. The aim is to strategically connect, manage, and further develop the sound DNA, audio guidelines, and all relevant auditive assets.
This approach creates a flexible, scalable audio framework that enables synergies between individual brands and business units, while still allowing for distinctive audio profiles. At the heart of this process is the management of sonic codes and audio assets along the entire customer and employee journey—digital, analog, internal, and external.
Through systematic audio brand management, the sum of individual sound elements is transformed into a powerful, cross-brand experience - delivering maximum recognition, clarity, and innovative strength throughout the entire ecosystem.
Experience how strategic audio brand management audibly connects your entire brand ecosystem.
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Creating an Auditive Brand Identity
The brand’s DNA becomes audible – through sound logo, brand voice, and unique brand music.
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Using Audio as a Differentiator
A unique audio identity clearly sets the brand apart from the competition.
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Targeting Emotions
Audio content evokes emotions and intensifies the brand experience.
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Increasing Recognition
Consistent auditive signals sustainably strengthen brand recall.
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Linking with Brand Values
Auditive elements reflect the brand’s values, tone, and attitude.
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Expanding Sensory Brand Management
Audio complements visual stimuli and creates an immersive brand experience.
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Telling Brand Stories through Audio
Every visual story gains depth and brand character through intentional audio design.
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Future-readiness through Voice Strategy
Voice assistants and audio UX require a brand-appropriate audio profile.
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Internationalization with Cultural Sensitivity
Global audio branding concepts must consider cultural differences.
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Understanding Audio as a Strategic Brand Instrument
Audio is purposefully used as a building block of brand identity and brand management.
Why good audio brand management is essential!
Consistent audio brand management unlocks the full potential: It ensures that your sound DNA, audio guidelines, and brand-specific assets are orchestrated consistently, flexibly, and strategically across all touchpoints. This creates a brand world that is truly experienceable - everywhere: digitally and analog, internally and externally.
Let’s get your audio brand management including audio brand management started!
With the proven comevis method - including C-Profiling - we integrate individual brand characteristics into a holistic audio framework. This ensures your brand doesn't just sound unique, but truly excites and inspires.
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